Why licensing matters
In Great Britain, commercial gambling is regulated by the Gambling Commission. Licensed operators must meet strict standards on fairness, protection of customers, and responsible gambling. When we feature brands, we generally look for those that hold or are part of groups that hold UK licensing, but we do not verify or certify individual licences. For authoritative information, always refer to the UK Gambling Commission website and their public register.
The UK Gambling Commission
The Gambling Commission is the regulator for gambling in Great Britain. It issues licences to operators, sets rules, and can take action against those who break them. It also works to protect consumers and keep crime out of gambling. We are not affiliated with the Commission. For regulation, licensing, and consumer information, visit gamblingcommission.gov.uk.
What to look for as a visitor
Licensed UK operators typically display their licence details and responsible gambling information on their sites. You can check the Commission’s register to confirm whether an operator is licensed. We do not operate any gambling service; we only provide informational content and links to third-party operators. If you have a complaint about an operator, the Commission and alternative dispute resolution schemes may be able to help—see the Commission’s website for details.
Advertising and standards
Gambling advertising in the UK must follow rules set by the Committee of Advertising Practice (CAP) and is overseen by the Advertising Standards Authority (ASA). We aim to present our content in a way that is consistent with responsible messaging and adult-only positioning. We do not make misleading claims about winnings, payouts, or financial outcomes.